So you have a new website. What do you do now? It’s time to start marketing. The most beautiful site in the world is worthless if you don’t market it. Marketing is the key to getting the traffic and sales you are looking for. If you own a business, then it’s crucial to your success. Follow these tips and start driving traffic to your website.
1. Create a sitemap.
A sitemap allows you to get all of the pages in your website indexed by the search engines. The two most important search engines are Google and Bing, so make sure you generate a sitemap and submit here. If your site doesn’t have some type of plugin to automatically do this, you’ll find plenty of free tools available on the internet to do this for you. Generate the sitemap, upload it to your hosting account, and submit.
2. Send out a press release.
A press release is news about your business so you want to make your press release as newsworthy as possible. Give readers a reason why they should read your press release. Submit multiple press releases to the top press release sites and consider paying for distribution as this will save you a lot of time in getting your news distributed and driving traffic to your site.
3. Write articles.
Articles will help you build long term traffic. They also allow you to brand yourself as an expert and add value to your offerings. You may also build backlinks this way, so this is an excellent strategy for your overall search engine optimization plan.
4. Bookmark your site.
Bookmarks will allow you to build backlinks to your website. It’s also a way to distribute your content as mini news stories, so use these sites to help you distribute the content within your inner pages and contribute to your overall page rank.
5. Post a free classified.
Although free classified ad sites aren’t as effective as they once were, there is one free classified ad site that can get you a lot of traffic: craigslist. craigslist is one of the top 50 most visited websites on the internet. It’s a great place to find things, get a job, and promote your business. Write an ad that drives traffic to a squeeze page and use it to build your list.
6. Build a list and recycle your traffic.
Only about two percent of those who visit your website will return. If you don’t implement a strategy to make the most of your traffic, it’s wasted. Building a list will allow you to reconnect and build a relationship with those who visit your website. Building a relationship lends credibility to your offerings and increases your chance of making the sale. Remember, your subscribers may need to be exposed to your offer at least seven times, so share your offer multiple times.
7. Recycle your articles into other forms of content.
The more ways you present your content, the more opportunities you have to connect with potential customers. This also opens up additional distribution channels for your business. Formats to recycle your content into are: videos, PDF documents, slide presentations, podcasts, photos, and whatever your imagination can dream up.
It doesn’t matter if you have a new site or an old one, marketing is the only thing that will get you traffic. Implement these strategies into your marketing plan and use them to create passive marketing campaigns to drive traffic to your site for years to come.